Using your down time productively

BE PROACTIVE.

If sales are slowing there is more than just your to-do list to tackle. Be proactive with your customers and you can use your social channels and website’s blog to do this. Here are a few things you can do to help reassure your customers.

• Use email marketing to keep your customers updated an informed about any changes to your opening hours, or special offers
• Host an AMA (Ask Me Anything) either on Instagram Stories or Facebook Live.
• If you don’t already, think about creating a group on Facebook for your customers to join and ask questions and discuss topics related to what you sell
• Publish a blog which includes all the information your customers and website visitors would need to know
• Keep you social media channels updated with BAU (Business As Usual) content as well as any updates to changes within your business.
• Use free time to schedule social media posts so that you have a diary of posts created.
• Add an FAQ’s section to your website to help limit the number of questions asked through other platforms
• Post a blog to help reassure customers and keep the orders coming in.

To help increase your sales you can look to offer gift vouchers, perhaps with a small discount that you would normally do throughout the year, so that your customers can purchase them and use them at a later date. This means that your business is still getting cash flow in, while your customers can treat themselves later down the line.